International Research Journal of Business and Management
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Volume :10 Issue :6 (June-2017)


All authors will receive their full papers through the mail from us after publication, meant for future references. Readers can access only Abstracts. Other interested users may get full papers on request through the mail.


To download Abstracts, click the respective titles:

  1. Influence of Price and Perceived Quality on Purchase Decision of Modular Kitchen – A Study with Special reference to Chennai City – M.Gomathy & K.K.Sabarirajan
  2. Product Placement in Bollywood Movies Bhawana Chawla & Dr. Satyam Pincha
  3. The effect of shopping platform and product type on antecedents of online Consumer Behaviour – A Proposed Framework – Shekhar Singh & Dr. Sandeep Srivastava
  4. Role of Labour Legislations in Enforcement of Labour Welfare Measures: An Indian Perspective – Shivaji D. Tikande & Dr. Sambhaji V. Mane
  5. Satisfaction of Farmers towards Services – A Study with reference to Public Sector Banks in Dharwad District – A.S.Shiralashetti
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